Building intercom system industry outlook

In addition, the guiding role of the national real estate policy also affects the development of the building intercom industry. At present, the country's regulation of commercial housing is still tight. In this economic environment, on the one hand, real estate developers will reduce the price of building intercom products or lower the grade of products from the perspective of cost control, which will result in buildings. The number of mid-to-high-end products sold declined, while the sales of low-end products increased. On the other hand, due to the large number of affordable housing such as affordable housing and low-cost housing, the number of low-end products sold in the building intercom Further improvement. These two situations have led to the homogenization of low-end products in the building intercom market and the vicious competition of prices. The high-end market will also face the danger of being diluted, eroded and integrated. What new situation will the building intercom market face in 2012?

At present, the integration of various technologies in the building intercom field enables companies to quickly launch a refreshing product with various functions, but it also brings a series of challenges:

Product costs increase.

Product stability issues.

Product usability (user experience) issues. In fact, paying attention to Apple's product development process, you can find a very important reason for their success: focus on user experience. In this regard, we are worth learning and learning from.

Product after-sales service issues.

Going to a high degree of brand centralization

The building intercom industry has experienced a long-term accumulation and has gradually moved towards a healthy development. The building intercom market is increasingly advocating brand building, and some brand companies have sprung up, leading the industry to operate on a benign track. Anjubao, Guanlin, Lilin, Chulin, Vision Anglo, ABB and other companies are among the best in brand building projects.

This is not a peculiar phenomenon in the building intercom industry. From the current situation of the security industry, the trend of brand building is getting more and more active. According to Angelo, he said that with the formation of technical barriers such as digitization and the improvement of industry thresholds, some manufacturers that do not have strong R&D strength and market reputation will be rejected. In recent years, many small manufacturers have begun to close down.

He said that the domestic market has become more and more standardized, and the relatively inferior competition methods such as price wars no longer have a market. Under the guidance of advanced concepts, the market's centripetal force has gradually turned to manufacturers with competitive soft power. Enterprises with strength will pay more attention to the construction and promotion of the brand, and enterprises with short-sightedness will gradually move towards the market to eliminate the immediate interests. ”

China's security industry has moved from the initial stage to standardization and maturity. In the initial stage of the industry, many security companies have shown a “one-stop” trend, product requirements are not strict, and brand building awareness is far from being formed. With the healthy development of the industry, brand awareness has gradually been established. Especially in the current market environment where competition is intensifying, brands are promoted to the highest position. In this regard, the industry generally believes that in 2012, market competition will further highlight brand competition, and the promotion of brands to brands will be strengthened. This means that the industry is in the process of brand-based shuffling. In this situation, the security industry will further move towards a high degree of brand concentration in 2012.

Technical gold content is further enhanced

In order to make the building intercom system play a better role in security and security, many enterprises have integrated high-tech technologies such as network technology and integration technology into the construction of building intercom systems. These measures not only improve the technical level of the building intercom system, but also further enhance the user's safety index.